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Monday, December 19, 2011

Role Of SEO In Online Marketing #SEOAdsense

SEO, Optimization, Online Marketing, Internet, Products, FX777222999, Backlinks, Pageviews, Pageranks

Photo Source: "SEO Service by shailu42, on Flickr">

Author Resource: William King is the director of UK Wholesalers Drop Shippers Distributors & Suppliers, Wholesalers Supplies & Drop Shipping Products Directory, Drop Shippers & Wholesale Drop Shipping Products Directory and France Wholesale Drop Shippers Directory . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements. Submitted By ArticleUnited.com Article provided by - Published-Articles.com

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Online marketing, also known as Internet marketing, is simply the marketing of products and service offerings via the Internet. With the explosion of Internet onto the scene, almost every home is connected to your product or service through online marketing. You may have a great service or the perfect product and a fantastic website but that will not ensure visitors to your site. So it’s important to get the Internet marketing right.

Online marketing comes in various forms – banner ads, email marketing, paid inclusions, pay per click, affiliate advertising and search engine optimization (SEO). The growth of online marketing has been fueled largely by the expansion of the Internet audience and the convenience a customer can be offered in terms of purchasing online. With the large audience out there, you will want to get as many visitors as possible to your site. This brings us into the realm of SEO, since this is becoming one of the main avenues for an online business to try to increase virtual footfalls to the site.

Let’s first talk about SEO – what is it? Put simply, it is the use of an algorithm to improve a sites search engine rankings or hits. This is done by an Internet marketer to try to improve the quantity as well as the quality of visitors to their website. The concept of improved quality is also important here – it is essential to direct the right traffic, people searching for the product or service that you offer or something similar, rather than simply a random selection of people looking for something else. Ideally, your SEO strategy should work with your target market in mind and work towards attracting this target market to the site. Relevance is key, since people looking for a web-hosted tax planning software will not buy wedding invitations, even if driven to the website and will be disappointed.

SEO is important because it covers most of the key areas that marketers need to address while selling and advertising online – it generates awareness, it leads to acquisition of customers and conversion of visitors to customers, and optimizes the marketing efforts to target buyers.

The value of increased, relevant traffic to the site will most likely guarantee increased sales. SEO marketing offers information about your product offering when the interest from visitors is high and, once directed to your site, the visitor can be converted to a buyer immediately. Most companies build out their online marketing strategies keeping SEO in mind. This is essential to the success of a marketing plan, since a good SEO plan can be supported by a pertinent emailing marketing campaign and other PR programs.

Thus, the role of SEO is so vital to a successful online marketing campaign that it can be considered a separate tactic in itself but it is best to make it a well-planned segment of an organized strategy. Consider this: an inappropriately planned SEO may result in wasted resources, optimizing factors that do not link back to the correct target audience in the midst of a highly competitive and growing online marketplace. While many SEO experts and marketers may dispute the process to successful SEO (some say page linking, some keyword basics, others copywriting and so on), one thing most people agree on is constructing an SEO that is closely connected with your marketing strategy so that each supports the other.




Monday, December 12, 2011

Free SEO: Does It Really Exist?

The Best Search Engine Optimization, SEO Marketing, FX777, FX777222999, Advertising SEO, Websites, Internet

"The Best Search Engine Optimization Company by Lake Lariba, on Flickr">

Author Resource: Charles McDuffie is an author and entrepreneur for ASB Enterprises. http://xrl.us/oxmq4>Click here to learn about free SEO. Submitted By ArticleUnited.com Article provided by - Published-Articles.com

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The idea of free SEO can sound very tempting when you're on a tight budget. But there's probably a good deal of apprehension that goes along with it. After all, there's really no such thing as a free lunch, right? Most SEO software offers free trial periods, but these expire in a few days. Professional SEO services can be very expensive, especially if your business is still in its infancy. Is free SEO really an option for people on a budget, or is it just another pipe dream?

The Good News And The Bad

The good news is that yes, there's such a thing as free SEO. The bad news is that there are a lot of unscrupulous people out there that use the word 'free' as a lure for people to buy their products, many of which are a waste of time and money. But wouldn't you need to shell out cash to make optimization tools work for you?

Not necessarily, and this is where most people get misled. The truth is that some of the most effective forms of website optimization have nothing to do with complicated algorithms. They're based on techniques that almost anyone can use.

The most important and effective form of free SEO is content. Search engines love original content. The more relevant and unique it is, the better. Let's suppose you're selling health products on your website. How do you generate content? Simple. Make sure that you update your pages regularly with articles. You can write about dieting tips, exercises, nutrition. Write anything that's related to your product.

Archive all your old articles and send them out to article directories. Set up a blog and update it regularly with fresh content as well. This might seem a little difficult at first if you're not in the habit of writing. But once you get in the habit, you'll easily be able to write a couple of articles a week. By keeping on eye on keyword placement, you can easily ensure a high page ranking for your website.

Get Involved

One of the most valuable free SEO strategies has nothing to do with breaking the search engines. In fact, it has everything to do with interacting and social networking. Try and join as many online communities and forums as you can. Become an active participant. For example, if someone posts a health related question on the boards, make sure that you answer it and provide a link to your site. By interacting with others, you'll find that your collection of links will quickly multiply. Best of all, you don't have to shell out anything to buy backlinks.

Remember that effective SEO is the basis of marketing and advertising. You don't need a degree in computer engineering to write relevant content about your product, or be effective in the social networking forums. These are just a few of the many valuable free SEO methods available to you.

ABOUT THE AUTHOR OF THIS BLOG: A freelance writer who meticulously structured and maintained blogs just for you:A LIFE SO FAR AWAYand my other blog:OFW: THIS IS MY LIFE AND STORY Thank you for your valuable time. Follow my business & writings and you'll find what life's meant to be.

Monday, December 5, 2011

Understanding The Concept Of Search Engine Optimization #SEOAdsense

traffic-seo-concept, SEO, marketing, Traffic, Pageranks, FX777, FX777222999, Concept, Online marketing, Websites, Blogging

drive-relevant-traffic-seo-concept-india-seo-consultant by netZtrack, on Flickr>

Marcus Lange. Marcus is a senior http://www.thagodz.com title=Search Engine Optimization. Search Engine Optimization Consultant with Thagodz a Columbia based PPC Search Engine marketing company specializing in Search Engine Optimization services.
and ArticleUnited.com Article provided by - Published-Articles.com


Understanding The Concept Of Search Engine Optimization #SEOAdsense


Search Engine Optimization is a natural or rather an organic way of ensuring that your website comes out on top when someone searches for a particular product or a particular keyword.

The objective of Search Engine Optimization is to increase your web visitor counts by ranking your site very high in the results of searches using the most appropriate keywords describing the content of your site.

This relative ranking is often viewed as a struggle to make the best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site.

There are no Search Engine Optimization secrets, just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. SEO training, content and link services are just one small part.

Search engine optimization is one of the leading Internet marketing methods used today.

More often than not what happens is that the faster or earlier a site is displayed in the search results the more the higher it will be ranked thereby increasing greatly the probability of a searcher visiting that site.

Search Engine Optimization not only makes use of keywords, although that is the most popular method of conducting Search engine optimization processes, it can also carry out different kinds of searches including image search, local search, and industry-specific vertical searches.

As a marketing strategy utilized primarily for increasing a site's ranking, Search Engine Optimization will take into account how search algorithms work and what exactly do people search for.

Search Engine Optimization efforts would involve a number of things such as a site's coding, presentation, and structure, in addition to fixing problems that could prevent search engine indexing programs from fully spidering a given site.

In the mid-1990s with the emergence of the dotcom boom, Webmasters and content providers first started optimizing sites for search engines.

At the same time the first search engines were attempting to catalog the early Web. In those days a webmaster just needed to do to submit a page, or a URL, to the various engines. These search engines would send a spider to "crawl" that page, extract links to other pages from it, and then finally return information found on the page to be indexed and catalogued.

The process primarily involved a search engine spider downloading a page and storing it on the search engine's own server. Once that had been done a second program, known as an indexer, would extract various information about the page, like the key words it contained and where these were located. The information was then placed into a scheduler for crawling at a later date.

With time Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for search engine optimization service providers to proliferate in the market.

Search engine optimization is one of the most popular techniques today and is considered second best only to the Pay per click advertising programs that are slightly faster in bringing in traffic.

Ideally a combination of both should be utilized for optimum results.

ABOUT THE AUTHOR OF THIS BLOG: A freelance writer who meticulously structured and maintained blogs just for you:A LIFE SO FAR AWAYand my other blog:OFW: THIS IS MY LIFE AND STORY Thank you for your valuable time. Follow my business & writings and you'll find what life's meant to be.
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